We get it. Giving a child an AI-powered plush toy can raise a few eyebrows.

“Won’t they get too attached?”
“What happens when they lose it?”
“Will they stop talking to their parents?”
“Are we raising a generation that prefers robots to humans?”

These are valid questions. And the truth is — we’ve asked them too.

At Ted&Co, we didn’t just build a toy. We built it with intention. Every decision, from the shape of a paw to the silence between responses, was made to honor childhood, not replace it. This is what it means to grow up with Ted&Co — not around it.

🤝 Not a Replacement. A Companion.

Ted is not a parent. Not a friend. Not a teacher.

He’s a teddy bear.
And he knows it.

Ted doesn’t try to “be someone.” He listens, answers gently, and then gets quiet again. He never interrupts. He never replaces real hugs or real voices.

Instead, he encourages what matters most:

• Talking to parents.
• Playing with siblings.
• Exploring emotions safely.

He’s a companion in quiet moments — not a substitute for connection.

🧠 Can a Plush Be Addictive?

It’s a question we took seriously. So we designed Ted to be the opposite of a screen.

• No reward loops.
• No streaks.
• No points.
• No notifications.
• No bright lights or flashy distractions.

Children must choose to press Ted’s hand to talk. That single choice — intentional interaction — changes everything. Ted speaks only when invited, and always with simplicity and calm.

We’re not here to hook children.
We’re here to help them grow.

💛 Yes, They’ll Get Attached — That’s OK

Most of us remember that one plush we couldn’t live without.

Emotional bonds are a healthy part of childhood. They teach comfort, trust, even loss. What matters is how the bond is shaped.

Ted speaks with soft boundaries. He reminds children he’s a toy. He doesn’t pretend to be a person. And when the day comes where Ted isn’t needed as often — that’s a win.

And if Ted ever goes missing?
With our TedCare protection, you can replace him in days, no questions asked.

🌍 Ted Is a Bridge, Not a Barrier

Some worry that talking to an AI plush means disconnecting from real life.

But at Ted&Co, we’ve found the opposite.

Ted helps children name emotions, so they can better express them to their parents.
He builds confidence to ask questions and share stories.
He encourages games and cooperation, not isolation.

Ted doesn’t pull children inward. He opens them up — gently, intelligently, and always with care.

💬 Let’s Talk About It

If you’re curious, cautious, or even skeptical — we welcome it. Ted&Co is built on conversation, after all.

We’re not just creating an AI toy.
We’re helping redefine what responsible technology for children should look like.

And that starts by listening — to kids, to parents, and to people like you.

Got a question? A concern? A story to share?
We’d love to hear from you: hello@tedco.ai

Let’s grow up together — one mindful conversation at a time.